industry leading data science company in Malaysia
Brand Evolution: Logo Facelift, Website Revamp & Visual Identity
Metora, based in Kuala Lumpur, is a leading data science company providing advanced data consolidation, analytics, and digital transformation solutions. Serving SMEs and MNCs across Southeast Asia and the Asia-Pacific, Metora leverages cutting-edge tools like Connected Planning, Business Intelligence, and AI/ML to drive productivity and growth in retail, manufacturing, and consumer goods industries.
Project Requirement
In 2023, Metora sought a brand refresh and website revamp to reflect its expanded service offerings in Business Intelligence and Artificial Intelligence/Machine Learning solutions. As part of this transformation, they required a subtle logo facelift, updated brand and visual guidelines, and a redesigned corporate website to showcase their new capabilities.
The goal was to maintain brand recognition while positioning Metora as an innovative and future-focused leader in digital transformation, with a sophisticated online presence optimized for a wide range of users and devices.
My Role
Led Metora’s visual identity transformation with a strategic logo facelift to modernize the brand.
Developed a comprehensive brand and visual guideline for consistent branding across all touchpoints.
Designed business essentials (business card, letterhead, e-signature, envelope) with a minimalistic, professional aesthetic.
Designed and developed a mobile-first, responsive corporate website using modern UI/UX principles.
Crafted website content with the storybrand framework, positioning services as solutions to client challenges.
Developed vlog video series to showcase Metora’s services and industry expertise, enhancing digital presence.
Team Members
Content / UX Writer
UX Strategists
Developers (Front-end & Back-end)
Social Media Marketing Strategists
Project Manager
Business Problem
Metora needed to modernize its brand and online presence to reflect its expanded services in Business Intelligence and AI/ML. The existing brand image was outdated and did not match its new technological capabilities or market positioning.
Goal
Reposition Metora as a future-focused industry leader by refreshing its brand and redesigning its website to align with its expanded AI/ML and Business Intelligence offerings within 12 weeks, while also strengthening its ongoing digital marketing presence.
Brand Analysis
Assessed Metora's existing brand identity to identify areas for modernization and alignment with its new technological offerings.
Research & Benchmarking
Conducted market research and competitor analysis to understand current trends and standards in the data science and digital transformation industry.
Strategic Planning
Developed a strategy for a brand refresh, including a logo facelift, comprehensive brand guidelines, and a modernized website design to reflect Metora’s expanded services.
Design Development
Created a new visual identity, including business essentials, and a mobile-first website. Ensured all designs adhered to contemporary UI/UX principles.
Social Media Marketing
Designed social media posts to promote the brand refresh and engage with the audience, driving traffic to the updated website.
Vlog Production
Created a vlog seires to highlight Metora’s transformation, showcasing the brand’s evolution and new offerings to enhance visibility and connection with the audience.
Figma
UX/UI Design & Prototyping
Adobe Creative Suite
Graphic asset designs
ClickUp
Project Management
Slack
Communication
Refreshed Brand Identity
Maintained Metora’s original recognition while showcasing its evolution.
Updated Logo and Business Essentials
Modernized design elements to position Metora as an innovative leader.
Consistent Brand Guidelines
Ensured cohesive branding across all touchpoints.
Revamped Corporate Website
Enhanced user engagement and provided a seamless, professional experience.
Social Media Campaign
Increased brand visibility and engagement through targeted posts.
Vlog Creation
Highlighted Metora’s transformation and technological advancements, boosting brand awareness.
The proposed solution was highly effective, elevating Metora's brand presence across digital and physical mediums. The mobile-first, minimalist website improved user engagement, navigation, and loading speed, enhancing its appeal to a broad professional audience. Metora’s redefined brand identity strengthened its market position and contributed to an increase in client inquiries post-launch. Through this project, we learned the importance of balancing brand recognition with modern design trends to successfully convey growth and evolution.