MARKET RESEARCH AGENCY in usa
Redefining User Experience with Responsive Design and Visual Storytelling
Ready to Launch Research (RTL) is a Los Angeles-based boutique market research agency founded in 2014 by CEO Jenny Karubian. RTL offers services like Focus Groups, Surveys, In-depth Interviews, and Ethnography to uncover consumer behavior and market trends. They provide actionable insights for industries such as Beauty, Healthcare, Food & Beverage, Travel, Consumer Electronics, and Video Games.
Project Requirement
The overarching requirement was to give Ready to Launch Research’s website a facelift which included the migration of the website to a contemporary platform, upgrading the UI/UX design and setting the foundation for effective SEO.
We were also entrusted with executing the market research firm’s social media marketing campaign, blog and vlog creation and management.
My Role
Design the user interface and improve the user experience of RTL's website.
Create a visually appealing, functional, and intuitive design that aligned with RTL's brand identity while enhancing user engagement.
Design RTL's social media posts, which were part of the brand's omnichannel social media marketing campaign.
Team Members
Content Writer
UX Strategists
Developers (Front-end & Back-end)
Marketing Strategists
Project Manager
SEO Specialists
Findings
Business Problem
The primary challenge for RTL was their outdated website, which lacked modern UI/UX design, negatively affecting user experience, accessibility, and scalability. The design failed to reflect the company's dynamic and professional image, leading to lower client conversions. Additionally, the website was not optimized for mobile devices, impacting usability in a mobile-first world.
RTL also struggled with a weak social media presence and lacked consistent blog and vlog management, limiting their ability to engage with their audience and showcase their expertise through valuable content.
Goal
Deliver a fully functional, visually appealing, and SEO-optimized website for Ready to Launch Research, including a UI/UX overhaul, CMS migration, and web copy optimization within 6 weeks, ensuring increased user engagement, mobile responsiveness, and brand consistency, while continuing ongoing blog and vlog management setup and social media post designs for sustained online presence and engagement.
UI/UX Overhaul
Conducted an analysis of RTL’s website to identify pain points and implemented a modern, minimalistic UI to improve navigation and user experience. Focused on simplifying the customer journey and enhancing lead generation.
Responsive Web Design
Adopted a mobile-first approach to ensure the website was fully responsive and accessible across all devices.
Social Media Posts
Created engaging and visually appealing social media content to boost RTL’s online presence and drive traffic to the website.
Blog and Vlog Management
Integrated a blog and vlog management system, producing SEO-driven content and videos. Designed and edited vlog videos to align with RTL’s brand and provide valuable insights.
My Collaboration
Collaborated with the development team on UI integration in programming, aligned UI with SEO strategies with the content team, and worked with the marketing team to develop and create impactful social media content.
Figma
UX/UI Design & Prototyping
Adobe Creative Suite
Graphic asset designs
ClickUp
Project Management
Slack
Communication
Improved User Experience
The new design led to a significant improvement in user engagement metrics, including longer session durations and lower bounce rates. The streamlined navigation and responsive design improved usability, making the website easier to use across all devices.
Enhanced Visual Identity
The modern, minimalistic design enhanced RTL’s professional image while maintaining brand consistency. The clean layout, intuitive UI, and engaging visuals created a positive first impression for users, contributing to higher lead generation.
Social Media Impact
The developed SMM strategies and content for LinkedIn, Facebook, and X (formerly Twitter) increased RTL’s online presence, driving more traffic to the website and boosting engagement with their target audience.
My UI/UX design significantly improved the user journey, resulting in better engagement and higher conversion rates for RTL. The responsive design expanded accessibility, ensuring a consistent and enjoyable experience for users across all devices. The visual assets I designed elevated RTL’s brand image, creating a cohesive and professional look that resonated with clients.
Additionally, the SMM posts I developed for LinkedIn, Facebook, and X (formerly Twitter) increased RTL’s online visibility and engagement, driving more traffic to the website.
This project emphasized the power of strong UI/UX design in driving user engagement and business results. It also highlighted the importance of balancing aesthetics with functionality, ensuring a seamless user experience while reflecting the company’s core values and professionalism.